It should have been just so obvious. After the brochure printing in Jackson is finally done and dusted, you are left with a brochure that is small enough to be slipped into a pocket. Your jacket, your front of shirt pocket, or the back pocket of your favorite pair of jeans. It feels just so comfortable. It is also convenient. You can pull it out at any time you wish to go over something in that brochure of yours. And then you can just slip it back in.
Your jacket pocket. Your shirt pocket. The back of your jeans. Giving customers an A4 sized brochure might just be a little too intimidating for them at this time. They’ve already got other things on their minds, so why distract them any further. You do that and you will have lost them anyhow. Another benefit of the small brochure is that all information enclosed is right-sized. There would have been no room for long-winded essays anyhow.
It would only disappoint the literary mind that most people these days are just so not into reading. While it may have been their problem, now is your opportunity to draw them back in. You could play a pivotal part in getting good people back in the habit of good reading. The small-sized, pocket book-sized brochure should hold just the right amount of information to better inform your target market. Whether you are promoting yourself.
Whether you are promoting your business, new or established. Whether you are promoting a cause, justifiable or close to your own heart. And that’s just another thing. Another benefit to keeping reading matters down to size is that you have managed to bring down your printing costs. Small packages are dynamite.